The Book Cellar Online is a Pick-up only storefront. Shop our two separate inventories: online here or at our physical store located on the lower level of the Mt. Lebanon Public Library. During September 2025, all orders are 20% off the listed price.

Ametora: How Japan Saved American Style by W. David Marx

Ametora: How Japan Saved American Style by W. David Marx

Regular price
$8.00
Sale price
$8.00
Regular price
Sold out
Unit price
per 

“A fascinating cultural history” (People) of how Japan adopted and ultimately revived traditional American fashion 

A strange thing has happened over the last two decades: the world has come to believe that the most “authentic” American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments—a style known in Japan as 
ametora, or “American traditional.”

In 
Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan’s culture but also our own. 

Hardcover in excellent condition.